Boundless, the membership club for public-sector and civil-service employees, wanted to level upboost its loyalty proposition and attract more members. Research revealed a strong appetite for dining perks, making it clear they needed a partner with a proven track record in delivering standout dining rewards.
With tastecard and Coffee Club, Ello Group offered Boundless a powerhouse dining solution—exclusive discounts at some of the UK’s biggest brands, all wrapped in a seamless redemption experience. What sealed the deal? Our ability to provide not just a market-leading product but also hands-on client support and deep data insights to help Boundless refine their its strategy and drive engagement.
Ello Group integrated tastecard and Coffee Club into Boundless' membership offering with a hassle-free, code-based redemption system that slotted effortlessly into their CRM. This allowed members to access savings on dining out and coffee shops nationwide, making the membership even more valuable. Beyond just providing a product, we delivered game-changing data insights—helping Boundless tailor their its marketing, boost engagement, and gain a clearer understanding of member behaviour.
✓ Soaring engagement—thousands of members actively using tastecard and Coffee Club benefits. ✓ Rave reviews—members loved the added dining perks, driving higher satisfaction and loyalty. By partnering with Ello Group, Boundless transformed their loyalty offering, proving that the right perks can make all the difference. Beyond just providing a product, we delivered game-changing data insights—helping Boundless tailor their its marketing, boost engagement, and gain a clearer understanding of member behaviour.
We can brag about our brilliance all we like. But it means nothing unless our clients think the same. Luckily, they do. James Street, Head of Proposition at Boundless, says:
Consider a brand new business strategy with Ello Group’s customer loyalty solutions and employee benefits now.
