This week, the team at Ello attended Pay360, the UK’s flagship payments conference held at ExCeL London and run by The Payments Association. With speakers, exhibitors, and delegates from across banking, fintech, and technology, the event brought together the very people driving change in how we pay, spend, and save. As a business rooted in rewards, loyalty, and value, our interest lies in how financial services can stand out in an increasingly competitive space – and Pay360 was the perfect place to explore this.
Kristina Singleton
28-03-2025
What is Pay360?
Pay360 is more than just a conference – it’s a hub for networking, knowledge-sharing, and forward-thinking innovation in the payments landscape. Across a packed agenda, the event tackled major themes like disruption, embedded finance, open banking, and customer-centric product development.
Whether you’re a bank, merchant, fintech, or tech provider, Pay360 is the place to explore where the payments industry is heading.
Our Key Takeaway? Loyalty is essential spend.
The insight that shaped much of our thinking at Pay360 was simple – and powerful:
98% of UK wages are spent on essential items, and the second highest is food and drink.
So, what does that mean for financial brands?
It means that customer expectations are changing. With so many essential outgoings, consumers want more from their providers – not just great rates, but everyday value. It’s no longer enough to simply hold a customer’s money. Financial products need to offer something back.
In such a saturated and competitive market, the differentiator is often how a brand rewards loyalty.
The Ello Approach
At Ello, we believe in turning everyday spending into everyday saving. By helping financial brands pass on offers for dining rewards and exclusive partner offers – we create loyalty that lasts on an essential spend that is under increased daily pressure.
For banks and fintechs, that could mean integrating rewards into current account products to drive retention. Or advertised to drive acquisition. Whatever the need, our solutions are tailored, scalable, and proven to deliver ROI.
Get in touch and speak to one of our experts today.
